Due to the sudden outbreak of coronavirus global pandemic organisations around the world have gone virtual. Businesses worldwide came to a halt with the impact of COVID-19. Industries who never operated virtual events have leveraged virtual event technology to keep going in times of global crisis. Even before the advent of the global pandemic, many organisations that are widespread globally were utilising virtual conferences since long. They are utilising virtual conferences to connect and network with attendees and global delegates seamlessly. It does not require attendees to travel to a distant location to attend a meeting or a conference. …

Live video content has become immensely popular in recent times and is one of the most effective marketing tools for keeping audiences hooked with the brand or business. As we have stepped into a digital era where “GO digital” is the trend, the new ways of marketing has completely evolved.

Live streaming platforms are on the rapid rise, that offer etiquette live streaming services to reach millions around the globe. Today, the internet is full of various social media platforms that offer live video streaming solutions absolutely free. Who wins the battle is yet to be watched.

Live Streaming Platforms For Virtual Events

Virtual Events and conferences have become our part of daily lives and all digital marketers, are encompassing the power of live video content that has the power to captivate the whole world at a time. Whether you want to launch a product, showcase a product demo, organize a poll, quiz, flash sales, live webcast a brand event or a corporate event, share behind the scene scenarios, want your audience to take on a company tour or want your audience to be the part of your journey and see various ups and downs you have experienced, live streaming is the answer to all. …

In the digital era, video content on the internet is the most loved and the most-watched content on the internet today. It is not only used for entertainment purposes but also helps in advertising a brand or product thereby expanding the global reach of the brand.

Digital marketing has become an integral part of marketing today and various platforms started offering live streaming solutions.

Instagram has been the most popular app among gen z and has millions of active users around the world. …

Social media has ruled the internet industry. Businesses are inclining more towards social media to promote their brand, as it will get more exposure. It allows brands to strengthen their image and stay ahead of the competition. The use of Instagram, as a social media app, is on a rapid rise nowadays. Millions of people every day go live on Instagram and share their Instagram stories with their followers and gain many views. Instagram is engaging more audiences with its stories and live streams and comes with many benefits. …

Facebook Live Webcasting:

The marketing strategies have evolved over the age, live-streaming video and interactive content are now used to directly engage current and potential customers. Facebook live is undoubtedly the best platform for engaging viewers through video.

Benefits of Facebook Live for Businesses:

It has been revealed that business that uses online video witness faster growth year-on-year than those who don’t. Facebook live streaming offers deeper interactions with viewers.

Branding and marketing are multidimensional practices that are exercised in many different ways across the globe. Organisations employ various strategies to promote themselves. Outside of mainstream advertising and social media marketing, video related strategies are a very effective marketing technique.

No matter what your desired result from developing a live video streaming strategy is, once you set a goal, it is easier to work towards successful fulfilment of it.

Here are some of the characteristics that your video strategy should have:

1. Target Group Oriented -
   The organisation’s purpose of putting up video webcasts are clear but it is the audience’s opinion that we have to focus upon. What type of content does the target group want, why will they watch the video and how does it benefit them? …

We are living in an era where communication is easier and more accessible than it has ever been at any point in history. Due to amazing improvements in technology, we now have the ability to communicate with people who are located far away from us, that too instantaneously and with great clarity.

The business world has also been affected for better as corporates have leveraged the power of the latest technologies in order to make their organizations more interconnected and as a direct result of that, more profitable long-term.

Live streaming has played a vital role in changing the way corporate communications are handled by providing a fast, secure, and massively scalable mechanism for handling different kinds of communications required by corporates to ensure smooth functioning of its operations. …