Benefits of hosting a virtual trade show

Virtual events are the leading solution for the event industry. At least for now. And this is because of how virtual events helped us to connect even in this situation. Last year, when all the events got cancelled or postponed indefinitely, virtual event technology came to the rescue.

Virtual first appeared in the 90s. But it was only last when they were successfully able to compete with the live events. As a result, we saw various kinds of virtual events around us. Virtual conferences, Virtual trade shows and virtual exhibitions, to begin with. And this list of virtual events is growing every day. But first, let’s look at the concept of the virtual event.

What are virtual events?

Virtual events are those events that are hosted in digital space. And unlike the live events, the audience in these events is connected virtually. It means anyone can attend the virtual event from any part of the world.

You need specialised platforms to host a virtual event called virtual event platforms or virtual event software. These platforms provide enticing and close to real-life experience.

If you are wondering which event can be organised virtually? Or can you host your event digitally? Then the answer is yes. You can host any event digitally. So let’s talk about one of the most popular virtual events, virtual trade shows.

Virtual Trade shows

Virtual trade shows belong to the vast category of virtual events. These are the trade shows that are hosted online. And this is the only difference between the virtual trade shows and their physical counterparts. Now let’s look at why you should host virtual trade shows.

Reasons for choosing virtual Trade shows

1. Affordability

Virtual events are much more cost-effective than physical events. Since you can save a lot of money. It means you can host a virtual event with a small budget also. This is because you don’t have to spend on the venue, food, travelling and accommodations. Hence, making virtual events affordable.

2. Time friendly

Generally, to attend an event, you are required to travel to the location of the event. And this costs time. However, you don’t need to travel to attend the virtual event. It means you can save time, otherwise used for travelling. And those with a busy schedule can also join the event.

3. Reach to Global Market

With a virtual trade show, you can target different markets around the world. This is because you can overcome any geographical barrier with virtual events. And anyone from any corner of the world can attend the event. It means you can host an audience from worldwide. Hence giving you access to the international markets.

4. Engagement features

It is a myth that you cannot engage the audience in virtual events. And thanks to the audience engagement features. However, you need to select the platform carefully. Because the engagement features are different in different platforms/software. Some of the most common engagement features are gamification, leaderboard and AR photo booth etc.

5. Networking Opportunities

Virtual events are considered ideal places to find new contacts. And this is because people can contact someone by just messaging them. Although they lack face-to-face communication. However, they compensate for it by providing lots of networking opportunities, features and tools. But you need to select the right platform for your virtual event. We recommend tools like AI Matchmaking, Networking lounges and B2B Meeting scheduler etc. However, you can also use simple features like Live Chats and support for third-party apps like WhatsApp for effective networking.

6. Customised Exhibitors Booths

People often think you cannot tailor your exhibitor’s booth to virtual events. But it is not valid. Some virtual event platforms or software provide features and tools for the customisation of exhibitors’ booths. And such a feature is called a DIY Booth. This feature allows the exhibitors to display various colours, banners, functionality, icons, symbols along with video recordings, pictures, or even PDF. It means you can use the colours, design and icons associated with the image of your brand. And this will help you to make your booth stand out from the crowd in a virtual trade show/event.

These are a handful of benefits of virtual trade shows/events. However, the list is long. You can more benefits like live tracking of audience activity and easy access to feedback.

The demand for virtual events is going to increase in the coming days. And this is because of the benefits of hosting a virtual event. So share your thoughts on the virtual events.