Benefits of Live Streaming on Instagram Live
Social media has ruled the internet industry. Businesses are inclining more towards social media to promote their brand, as it will get more exposure. It allows brands to strengthen their image and stay ahead of the competition. The use of Instagram, as a social media app, is on a rapid rise nowadays. Millions of people every day go live on Instagram and share their Instagram stories with their followers and gain many views. Instagram is engaging more audiences with its stories and live streams and comes with many benefits. If your followers are enabled to the push notification of live stream, they can join your live stream as soon as it starts.
Instagram Live allows the brand to interact with its target customers while building a bond with them.
Live streaming on Instagram Live helps in creating a real sense of urgency to check out limited offers.
Let’s look at some Benefits of Live Webcasting on Instagram Live -
1. Be creative while conversing -
Don’t be monotonous in your approach. Engage your audience during live streaming on Instagram with your conversation. Use your creativity to the full limit and don’t let your audience to turn off during the live stream. Keep your live streams conversational and try to answer some of the questions during the live webcast on Instagram Live. Keep your approach simple and exclusive.
2. One on One Interviews -
Exclusive interviews of celebrities gain more likes. You can opt to show one- on -one interviews of celebrities to gain more views and likes.
3. Visibility plays an important role -
If your content is not visible to your target audience, then it is of no use. Visibility plays an important role. Instagram stories and live stream display on the top of the feed of every follower, reaching a larger audience and gain more visibility.
4. Create curiosity -
Live stream creates curiosity among people as no one can fake what’s going to take place. Live events draw attention while starting discussions of the event online. People watch live feeds in order to not miss out on anything that’s important. After the original live stream gets over, Instagram live can be viewed for the next 24 hours by the followers and cannot be seen after that. Go Live on Instagram to evoke the interest of the viewers.
5. Promote, when you are going Live -
Inform your audience about your live webcasting on Instagram Live beforehand. Create hype on social media about your Live promotion date to engage a larger audience base.
6. Interact with your audience -
Instagram live gives the opportunity to interact with your audience directly. It gives an experience that is more genuine and trustworthy. The content which is shown on a live webcast on Instagram live is authentic as alterations can’t be done to fake the product quality and the brand personality, once you are Live.
7. Attract more audience -
Instagram live streaming solutions are the best way on social media to engage more target audience. Live streaming attracts more audience, giving an opportunity to viewers to interact directly on live streams. Live streams initiate a two-way interaction letting your viewers get the insight of your business and giving you the opportunity to understand your audience in a better way. Live webcast on Instagram live can last up to an hour, engaging more audience in real-time. A survey reports that many customers are engaged with the brand after seeing the live stream on Instagram, thereby increasing the brand reach.
8. Stand out from the competition -
Instagram live streaming, allows you to have a distinct strategy, to promote your brand and stay ahead of the competition. If you incorporate new creative ideas during Instagram live for marketing your brand it will definitely gonna get many views.
