Benefits of Utilizing WhatsApp Digital Help Desk for Your Event Organizations

Mayra Shaikh
5 min readDec 3, 2024

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In today’s technologically driven world, utilizing social media platforms like WhatsApp has become increasingly important for businesses looking to streamline their customer service experience while simultaneously cutting costs associated with traditional methods such as phone support and email responses.

WhatsApp Digital Help Desk

One sector where this trend holds especially true is within event organization industries — specifically those aiming to host seamless, enjoyable events attended by thousands of people around the globe. As virtual conferences and remote meetings continue gaining popularity due to pandemic restrictions worldwide, here are several key benefits of implementing WhatsApp digital help desks into your event operations.

What is WhatsApp Digital Help Desk?

WhatsApp digital help desk refers to the implementation of a dedicated team or automated chatbot specifically trained and equipped to handle all event-related queries sent through users’ WhatsApp accounts. These teams monitor messages promptly during live sessions, pre-event preparations, and aftercare services offered post-event conclusion. With WhatsApp’s usage across various demographics globally, adopting its features offers organizations multiple advantages when it comes to enhancing attendee engagement and satisfaction rates.

Benefits of Having WhatsApp Event Help Desk

Let’s know more about the benefits of having a WhatsApp event help desk for organizers:

1) Cost Savings: Hosting large-scale events requires significant investment both financially and in terms of personnel resources. Implementing WhatsApp digital help desks reduces overhead expenses related to hiring full-time customer care representatives who would otherwise be needed to manage calls 24/7 throughout the entire duration of the conference.

Furthermore, companies save money by avoiding unnecessary expenditures on premium phone lines necessary to accommodate high volumes of clientele calling at once.

2) Improved Attendee Experience: Responding quickly and efficiently to consumer complaints boosts brand credibility significantly. Through real-time messaging and instant assistance, customers feel heard and valued, leading them to have higher expectations for the future interactions with organizers. This positive perception increases chances of repeat attendance and helps build loyal audiences.

3) Greater Accessibility: Not everyone feels comfortable speaking directly to customer service agents via phone. Many prefer using WhatsApp because it provides flexibility to communicate comfortably and privately through text chats without feeling embarrassed about asking seemingly simple questions they may consider trivial over the phone.

4) Personalized Service: Integrating artificial intelligence technology allows event help desks to personalize conversations based on previous requests made by consumers, making it easier for organizers to deliver tailored solutions every time.

5) Increased Productivity: Chatbot WhatsApp automation saves precious employee hours previously spent handling repetitive tasks, freeing up employees to focus on other essential tasks and contributing more effectively to overall organizational success.

6) Data Collection Opportunities: Events provide valuable data collection opportunities, allowing organizers insights into attendee preferences, behaviors, and interests, helping refine future plans better catering to target audience needs.

How To Leverage WhatsApp For Gathering Feedback From Attendees Post Event?

Gathering Feedback From Attendees

To harness the power of WhatsApp for collecting feedback following events, these strategies could prove useful:

1) Send personalized surveys immediately after closing sessions, encouraging participants to complete them. Ensure that these questions pertain specifically to the topics discussed, ensuring relevant answers.

2) Develop discussion threads solely designated for feedback collection purposes, enabling attendees to voice out their thoughts publicly. Encourage natural conversation, promoting constructive criticism and dialogue.

3) Create polls focusing on specific aspects of the event, seeking rapid reactions crucial for improving future arrangements.

4) Conduct informal interviews with satisfied attendees, directing suggestions towards organizing departments and amplifying quality improvement initiatives.

5) Actively monitor mentions of the event on social media channels, offering quick responses showcasing responsiveness and fostering trust between the company and its audience.

Conclusion:

As shown above, integrating WhatsApp digital help desks into event operations presents numerous benefits, including cost savings, enhanced attendee experiences, increased accessibility, personalized service delivery, heightened productivity levels, and invaluable data collection abilities. Companies embracing these technologies will undoubtedly improve their event planning practices, leading to memorable experiences enjoyed by attendees and thus strengthening relationships built upon mutual respect and loyalty.

So why wait? Start exploring WhatsApp automation for your events today and witness remarkable improvements tomorrow.

Frequently Asked Questions

Is it possible to register attendees for an event using WhatsApp?

Yes, it is absolutely possible to register attendees for an event using WhatsApp. You can create an event registration form within WhatsApp and share it with potential attendees through group chats or individual messages. Attendees can then fill out the registration form and submit their information, thereby registering themselves automatically.

What kind of information do I need to collect from attendees for registration?

For effective event registration, you’ll need to gather basic contact information such as name, mobile number, location, and possibly additional details depending on the nature of your event. You might also want to ask if they have any dietary restrictions, allergies, or accessibility requirements. Make sure to clarify how you plan on using this information before collecting it to maintain transparency with attendees regarding privacy concerns.

Can I customize my event registration form in WhatsApp?

Yes, WhatsApp allows you to edit and customize your event registration forms to suit your preferences. You can modify fields, add new ones, change colors, backgrounds, fonts, and images to enhance the look and feel of your registration process. Additionally, you can limit access to certain sections of your registration form only visible to administrators to ensure privacy and confidentiality of sensitive information gathered from attendees.

How many attendees can participate in an event registered through WhatsApp?

There is no fixed limitation on the number of attendees registered through WhatsApp. The platform supports unlimited participation as long as you’ve set up the appropriate infrastructure to handle incoming registrations and responses. However, bear in mind that managing large numbers of registrants may pose challenges relating to resource allocation and efficiency, requiring careful consideration when planning your event logistics.

How does WhatsApp verify the authenticity of event attendees?

WhatsApp relies primarily on SMS verification when confirming event registrations. Once someone registers through the WhatsApp registration form, they receive a confirmation message containing a unique verification code sent to their registered mobile number. They must enter this code within a specified window to confirm their registration successfully. Alternatively, some third-party integration tools allow biometric authentication using fingerprint recognition or facial scanning, providing another layer of security beyond SMS verification alone.

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Mayra Shaikh
Mayra Shaikh

Written by Mayra Shaikh

Mayra Shaikh is a blogger and creative designer. Her interest is in researching about latest technologies in the social world.

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