Enhance your Organisation’s Brand Image with Video Strategies

Branding and marketing are multidimensional practices that are exercised in many different ways across the globe. Organisations employ various strategies to promote themselves. Outside of mainstream advertising and social media marketing, video related strategies are a very effective marketing technique.

No matter what your desired result from developing a live video streaming strategy is, once you set a goal, it is easier to work towards successful fulfilment of it.

Here are some of the characteristics that your video strategy should have:

1. Target Group Oriented -
   The organisation’s purpose of putting up video webcasts are clear but it is the audience’s opinion that we have to focus upon. What type of content does the target group want, why will they watch the video and how does it benefit them? After answering these answers your strategy will resonate more with the viewers.
2. Attention to Action -
   Videos are not just a way to inform and entertain, they can also be used to direct people into taking an action. Whether you are trying to sell something, signing up viewers or redirecting them towards any other step, a call-to-action reinforces your branding.
3. Smart SEO -
   Be smart about how the videos are titled and described. When your text content is precise, informative and SEO smart, it will most likely bring garner more views.
4. Recyclable Content -
   Creating unique video content on similar topics can be a tedious task sometimes. Thus, it is better to make your content evergreen in a way that it can be used multiple times in different combinations for various platforms.
5. Regular and Reliable -
   When you develop a live video streaming strategy or any type of video content, it cannot be a one-time procedure. Quite like a TV series, viewers usually expect a follow-up or separate new video content after a webcast. Keeping this in mind, create a strategy that is framed in a way that allows consistency in the frequency of posting.

Once you understand the metrics of how you apply the above into your video strategy while simultaneously setting quantifiable goals, it is the time to choose the correct platforms.

Popular Video Platforms to Tap Into:

• YouTube:- One of the most popular sites to publish, store, view and share video content, it also allows you to live stream your content.
• Facebook:- You can not only post videos and live stories, but you can also engage your audience in the comments section as an effective feedback system.
• Instagram:- It is one of the fastest rising platforms with its ever-increasing user base. With high engagement statistics and many features to add to video content, it is an efficient platform.
• LinkedIn:- When you are looking for a niche professional audience, LinkedIn is the right choice. The format of video content here is quite similar to a TED talk and to the point.

Be it user-generated content, the organisation’s stories or in-feed videos on social media; it is a known fact that visually attractive content is usually better received as compared to boring textual one. Get a head start on your live video webcasts and content strategy to rise above your organisation’s competitors.