Facebook Live Streaming for Business — Benefits, Ideas & More

Facebook Live Webcasting:

The marketing strategies have evolved over the age, live-streaming video and interactive content are now used to directly engage current and potential customers. Facebook live is undoubtedly the best platform for engaging viewers through video.

Benefits of Facebook Live for Businesses:

It has been revealed that business that uses online video witness faster growth year-on-year than those who don’t. Facebook live streaming offers deeper interactions with viewers.

Several other benefits include-

• Ability to maximize live videos as paid ads for a wider reach.
• Built-in analytics capabilities to track the performance of the video.
• A flexible platform for internal as well as external business use.
• Audience engagement with Live reactions and real-time commenting enables viewers and hosts to interact.
• A platform to connect to the world’s largest online audience which they use every day.

Using Facebook Live on a business page:

Live video streaming on a Facebook business page is not exactly like a personal profile. Mentioned below are ways to get started.

• Go live from your phone using Facebook Page mobile app - begin with downloading Facebook Page mobile app. For updating a status, hit ‘publish’ from the Business page. The post window opens; select ‘Live video’ on the bottom denoted by a red camera icon. Give Facebook permission to access your device camera and microphone by clicking ‘OK’. An informative description can be added on the ‘Tap to add a description..’ prompt. By clicking on ‘Go Live’ button denoted by the camera icon, the broadcast will begin. This, however, does not produce polished professional results.
• Use live/create a portal on Facebook to stream - the new live-streaming portal enables you to connect the consumer or professional grade camera, production equipment, switcher and create a stream with the help of the Facebook interface. It produces high-quality and reliable broadcasts. To get started, navigate to Facebook Live portal and click ‘Create Live Stream’. Facebook offers everything required to direct your cloud transcoding service or encoder to publish a live stream. The hardware or software encoder can be connected clicking ‘Connect’ button. To ensure proper stream setting, set your transcoder or encoder to meet Facebook’s steaming requirements. A unique stream key is generated every time a stream is created in the Facebook Live streaming portal. Enter this key to the encoder settings to properly configure before going live. In the right-hand pane, you can enter title, detailed description, choose destination and change sharing settings. Hit the ‘Go Live’ button to start streaming or the ‘Schedule’ button to schedule your broadcast for a future date.

Facebook Live Ideas:

• Train and onboard new employees - you can use Facebook Live Streaming Services to share internal training and onboarding videos for employees and remote workers. Streaming on-boarding videos with HR staffs before new employees let them feels welcomed and acquainted on the first day itself.
• Create an interactive ‘talk show’ - you can cover industry news and events, take topic suggestion from followers and can bring in partners, customers or industry experts for live Q&A.
• Show off your products - you can create an interactive segment to showcase products and services of your company. Conduct tutorial with existing users and go live with product updates and Q&A. conduct Live Reaction polls to know what viewers think or host a live unboxing to build excitement for the new product.
• Let your customers participate - an excellent marketing technique is to let the customer share their stories about your products and services.
• Conduct a meeting where everyone can interact - Facebook Live webcasting brings everyone in the company together discusses the business especially for global enterprises with dispersed offices. The Facebook Live API enables you to broadcast screencasts and slides to see the presentation crystal clear.

The easiest way to use Facebook Live Video for business:

Manually configure the device prior to every live broadcast for right stream settings. Facebook Live encoder integrates with updated API thereby enabling to stream professionally and easily. There are several devices available to ensure that the device works directly with Facebook and the broadcasts do not fail. These devices can be paired with a Facebook account so that it automatically receives the optimal setting through live-streaming. All the details of streaming configuration process like keyframe, frame rate, bitrate, resolution, stream key. URL and sample settings are fully loaded so that you do not worry.