How IGTV Differ From Instagram Live?
In the digital era, video content on the internet is the most loved and the most-watched content on the internet today. It is not only used for entertainment purposes but also helps in advertising a brand or product thereby expanding the global reach of the brand.
Digital marketing has become an integral part of marketing today and various platforms started offering live streaming solutions.
Instagram has been the most popular app among gen z and has millions of active users around the world. Ever since live streaming has flourished exponentially well, Instagram soon introduced Instagram live streaming solutions soon after Instagram stories.
When a brand opts for live broadcast services for Instagram they can record longer as well as shorter clips. Instagram soon entered the battle of top live streaming platform and is a leading player of robust video platforms apart from facebook and youtube of course. Live broadcast services for Instagram allow you to go live on Instagram at any point of time and engage audiences from around the world. Instagram allows brands to upload longer videos as well to IGTV. Both Instagram Live and IGTV are quite popular in the current era that helps any brand to launch its product or webcast a brand event. Selecting whether to opt for live streaming on Instagram live or IGTV depends on the needs and demands of your campaign. Instagram live is likely to create a sense of urgency as the clips are comparatively shorter when compared to IGTV. To understand which suits your business needs, understanding Instagram Live and IGTV and how it works is the first step.
What Is Instagram Live And IGTV?
Instagram Live
When you plan to live webcast on Instagram, it is known as Instagram live. Live streaming on Instagram allows you to webcast any event like corporate events, music events, product launches, casual parties, etc.
When you start to live webcast on Instagram live, a push notification is sent to all the followers stating that you have just started a live video catch it before it ends. Live streaming on Instagram allows brands to interact with their customers in real-time through comments. The audience can show appreciation by adding comments and hearts to the live webcast on Instagram. Instagram live allows videos to appear at the same place as Insta stories. Once the live webcast on Instagram gets over it disappears after a 24-hour timeline. It creates a sense of urgency among the audience to catch the live stream. Live streaming on Instagram allows the brand to engage the audience through interactive sessions. You can report inappropriate comments and pin-up the most lovable comments by the audience at the top during live streaming on Instagram. Instagram live is used for organizing flash sales which last for a limited time period and so does live streaming on Instagram live.
IGTV
Instagram introduced a new feature in its arena known as IGTV which allows you to run a video content for a longer duration. Live webcasts on Instagram live last for a shorter duration whereas IGTV lasts for an hour if the account is verified. If your video content is long it automatically gets converted to IGTV.
The Instagram live streaming service provider offers you the opportunity to live webcast on Instagram or IGTV professionally, depending on the purpose of your live stream. Once the video is played in the IGTV app it instantly gets displayed on Instagram at the same time. IGTV videos are not live like videos displayed on Instagram live. IGTV videos are pre-recorded which can be recorded in vertical format as well. IGTV videos don’t have a specific timeline and do not disappear in a 24-hour timeline and stay on the channel. You can use special effects on IGTV videos before uploading them.
Difference between IGTV and Instagram live:
- Live streaming on Instagram live lasts for a limited timeline and is shorter in nature. Live webcast on Instagram live is used for organizing flash sales which result in the instant purchase decision. It creates a sense of urgency among users. When we talk about IGTV, it allows you to have longer videos which can last from 10 minutes to 1 hour.
- Live webcasts on Instagram disappears after a 24-hour duration but on IGTV there is no risk of disappearance. IGTV videos can be accessed on Instagram or IGTV app.
- Once you start Instagram live streaming guide, it can’t be altered or beautified after clicking the start live button. In IGTV you can beautify and enhance videos with creative alternatives and tools like stickers, watermarks, etc before uploading a video.
What should you opt for your marketing campaign Instagram live or IGTV?
We can’t simply vote for one as the best alternative for your marketing campaign. Both IGTV vs Instagram Live streaming have their own functions and merits. The nature of Instagram live makes it more suitable for flash sales which helps in engaging the audience quickly and boosts instant purchase decisions.
IGTV, on the other hand, can be used for regular updates, tutorials, product demos, tips and so on.
Live broadcast services for Instagram has been helping many brands and organizations in the current era. Instagram Live and IGTV are the two main features of Instagram that help you to design your marketing campaign depending on the needs and demands of the brand. Once you start with the process you will keep learning about the features.
