How to Host a Virtual Open House?

4 min readApr 6, 2022

It can be challenging to think of an online open house virtual tour. But it is not that hard if you know the complete process. Most companies have the question of how to host a virtual open house. They require proper guidance.

Hence, here are the various steps that can be helpful to hold a perfect and successful real estate virtual open house.

6 Steps to Host a Virtual Open House!

6 Steps that can be helpful to hold a live virtual open house are as follows:

1. Choose the Best Platform with Enticing Features

Start with reaching the live virtual open house platform. Know all the features and options you can get with these experts. Moreover, you need to create a list of your requirements based on the features they can provide you. You can consider the following features to start your list:

Provide Live In-Built Messaging Feature

You can ask for an in-built messaging feature for your real estate virtual open house event. It can be helpful for 1:1 or group discussions during the virtual hiring fair. Moreover, it can create connections between the attendees, exhibitors, and sponsors.

Provide Live Audio and Video Calling Features

It is essential to provide numerous elements for easy connection. You can add audio and video calls for better communication. Moreover, it can offer a 1:1 way to persuade your audience. Also, it can help you increase conversion and ROI by giving you the power to reach potential customers.

Choose a Browser-Based Solution Accessible to all Devices

It is necessary to ease the access to your open house virtual tour event as much as possible. Your attendees can be troubled or pushed away if they have to download an app or software every time they want to attend a live virtual open house event. So, it is crucial your chosen hybrid event platform provides a web-based solution. All the attendees can smoothly join the open house virtual tour with browsers. Also, it should provide easy access to the live virtual open house from all types of devices.

Option to Provide Video Conference Recording

It is necessary to have a video of your live virtual open house. So, you should get a feature to record the video conferencing with the attendees. You can use such elements to maintain a clear and straightforward conversation with the users. Visitors can ask you various questions that they or you may forget later. Hence, the recording will help you know the exact conversation you had, which you can use to maintain a better service and relationship with the client.

2. Use Best Practices to Promote Your Virtual Open House

You are taking the open house virtual tour to a global audience. So, it is vital that everyone knows about it and all the interested people can join it. Hence, you need proper strategies that can help you reach the maximum registration number to increase ROI. Moreover, you would need live virtual open house ideas to promote your real estate virtual open house event online.

Reach a global audience via social media posts, like Facebook, Instagram, Twitter, LinkedIn, and other accounts.
Ask your speakers and sponsors to share your post on their accounts as well.
Create hashtags and newsletters for an excellent promotion.
Use word of mouth to promote your event in the local area.
Share the information on your and your speakers’ website.
Send time to time emailers and announcements.

3. Do the usual home staging and preparations

It is crucial that you prepare the space and property for a better appearance online. Ask the exhibitors to make all the required arrangements two days before the live virtual open house to avoid last-minute hassles. 10 Live virtual open house ideas that you must keep in your mind for better staging and preparation are as follows:

Clear the Space
Cut the External Noise
Make the Ambiance Lighting Better
Keep the Doors Open in Advance
Follow the Same Face to Face Edicate
Make Your Conversation Clear
Decide a Fixed Video Format
Make the Visuals Correct to Show Every Corner
Edit the Pre Recording Videos Accurately
Keep Practicing to Make Your Video Natural

4. Run a Trial Test and Get Feedback

You can take a trial run of the real estate virtual open house. It can help you avoid the last-minute hassle and cross-check everything with your checklist. Moreover, you can rest assured once to take a trial that everything will be perfect on the day of the real estate virtual open house.

Also, you need to create a feedback form to pop up as soon as the virtual event ends. It can be helpful to collect the views of the attendees. You can make your next real estate virtual open house better using follow-ups.

5. Shortlist Some Discussion Points for Viewers

You will need some discussion topics for your event. Moreover, you can use your competitors’ events as a virtual open house example. So, make sure you go through the tools and elements available at their virtual events. It can engage your audience throughout the event.

Also, you can create contests, polls, Q&A sessions, and quizzes for better engagement. Moreover, offer some rewards to make the discussion intriguing and slightly competitive.

6. Schedule Multiple Sessions for Better Reach

You can use the virtual open house example to know the sessions that can be helpful for your virtual event. Moreover, it is necessary to keep all your target audience in mind while finalizing the sessions. Dividing the open house virtual tour into different chunks can be beneficial to give options to all the attendees.

So, these are the various steps that can be helpful to host a successful virtual open house. Always start your event planning by choosing the right virtual event platform.

Hope, you will find this article beneficial in hosting a virtual open house event.