Tips to Host a Virtual Medical Conference
With the constantly evolving dynamics in the sphere of the events industry, the concept of Virtual and Hybrid Events has been gaining popularity. The pandemic has impacted all types of organizations, and the pharmaceutical & medical industry is absolutely no exception.
Medical Conferences have unmatched significance for institutions, and so as the world is shifting to virtual event platforms, the medical industry is too. Hosting a Virtual Medical Conference is no longer a new concept but a prevalent one in the world of events.
Let us move ahead and explore some of the best tips to host a successful Virtual Medical Conference:
#1 Identify the Target Audience
Shifting to the virtual format of Medical Conferences has brought your global target audience effectively closer. The space and geography have become endless, and you can now attract a much wider audience to your virtual events. The only effort you need to make is in reaching out to the relevant audience for your conference. Another vital aspect to keep in mind while hosting an online medical conference is to consider e-patients or patients above all. Your e-patients are the ones who use online mediums to gain health-related information like health improvement, ways to stay healthy, new changes in the health sphere, methods of treatment, etc. Therefore, make sure that you don’t miss out on this segment of your target audience. Also, do thorough research and create an efficient strategy to invite and engage the audience throughout the Virtual Medical Conference.
#2 Use Social Media Integration to Maximize Attendee Participation
Social Media is one of the most efficient mediums to promote and market your Virtual Medical Conference. Most of your target audience is active on multiple social media platforms, and you can effectively use these platforms to invite, inform, and engage them. There are countless ways you can make use of social media to promote your online conference. A few ideas include: introducing catchy hashtags, social media contests, sharing event details & posts constantly over the platform, etc. Using a hashtag can be a great idea to create your brand presence online.
Social Media Integration also includes making your virtual sessions go live through the live streaming facility of the virtual event platform you choose. Dreamcast is well-equipped to not only organize a successful Online Medical Conference for you but also live stream it to multiple social media platforms at the same time.
#3 Incorporate Interesting Engagement Activities to Entice Your Attendees
An advanced Virtual Event Platform provides you with multiple engagement opportunities that can motivate your attendees to actively participate in the event. Promote interaction between your attendees before, during, and after the event through various features like live polls, Q&A sessions, trivia, contests, quizzes, etc. You can also engage your attendees by including innovative gamification, networking, and sponsorship features.
#4 Create Compelling Content
Keep your focus on creating captivating content for your Virtual Medical Conference. You can effectively add more value to your event by including multi-format content like gifs, videos, presentations, images, illustrations, etc. This practice can not only make your event more understandable but also keep your attendees engaged.
Also, don’t forget to collect research papers from your speakers in advance. The speakers at your virtual medical event usually belong to the same medical background and by inviting research papers and extracts early, you can choose the most efficient content and speakers for your virtual conference.
#5 Collect Valuable Feedback
When your event finally heads towards the end, ensure that you collect feedback from all your attendees. There can be multiple goals of your virtual conference but hosting an informative, engaging, exciting, and professional online event should also be a priority. With the help of this accumulated feedback, you can not only determine the efficiency of your medical conference but also strategize your future virtual/hybrid medical conference.
Looking for a one-stop platform to host successful virtual and hybrid pharmaceutical and medical events? Get in touch with Dreamcast now and leave everything else up to us.
