Top 7 Free Live Streaming Platforms For Virtual Events
Live video content has become immensely popular in recent times and is one of the most effective marketing tools for keeping audiences hooked with the brand or business. As we have stepped into a digital era where “GO digital” is the trend, the new ways of marketing has completely evolved.
Live streaming platforms are on the rapid rise, that offer etiquette live streaming services to reach millions around the globe. Today, the internet is full of various social media platforms that offer live video streaming solutions absolutely free. Who wins the battle is yet to be watched.
Live Streaming Platforms For Virtual Events
Virtual Events and conferences have become our part of daily lives and all digital marketers, are encompassing the power of live video content that has the power to captivate the whole world at a time. Whether you want to launch a product, showcase a product demo, organize a poll, quiz, flash sales, live webcast a brand event or a corporate event, share behind the scene scenarios, want your audience to take on a company tour or want your audience to be the part of your journey and see various ups and downs you have experienced, live streaming is the answer to all.
You are missing out on a lot of potential audiences if you have not thought about live video streaming on social sites. It’s time to switch to live video streaming and take advantage of digital technology to grow your brand or business. In this article, we will share the top 7 free and secure live streaming platforms for virtual events.
Let’s get started
1. Facebook Live
Facebook is the most popular social media network which has millions of active users around the globe. The presence of Facebook is known to all irrespective of age and gender, it offers opportunities to share content on the platform to communicate with an ample number of people. If we talk about the recent era, video content is the king and is ruling Facebook, the most loved social media platform. Ever since Mark Zuckerberg launched the service of broadcast live video to Facebook, anticipated that live video will grow further in the coming years. Here we all can see the anticipations coming true as live streaming has become the recent trend in this era of digitalization. Whether you are planning for a corporate event or a brand event, the Facebook live streaming company offers you enormous possibilities to webcast your event and reach your audience around the globe without having to worry about location limitations. You can simply broadcast live video to Facebook via smartphone or a desktop. If you want professional live webcasting of your big event, you can approach several Facebook webcasting vendors available in the market that help you to make your event go viral on social media by broadcasting live video to Facebook. Selecting the right facebook live streaming company or facebook webcasting vendors entirely depends on the needs of your business or event. Facebook live saves the shared content on the camera roll which can be used later for future references or if you want to show your audience a glimpse of your previous event.
Facebook live offers various advantages for free, that any brand event can leverage from. Facebook live is one of the most preferred sites that allows you to upload and witness real-time events free. If you opt to broadcast live video to Facebook, it allows you to keep the audience engaged by enabling real-time comments where the audience connects directly with the brand. Facebook live streams can be directly shared on brands’ websites thereby increasing the traffic. Facebook live allows you to stream an event for about 90 minutes, just hit the “GO LIVE” button and you are streaming live in no time.
2. Youtube Live
Today, when the internet is full of various social media platforms, billions of people rely on youtube to watch and upload video content for free. Youtube is the first name that clicks one’s mind when we talk about video content as it has made its foothold in sharing video content across the world.
To walk with the recent trends Youtube worked on its algorithms and started offering youtube live streaming solutions. Youtube broadcast videos are of much higher quality than any other social media platform and last for long hours. In terms of SEO rankings, searchability, easy monetization, and quality, youtube live streaming solutions have left every other video streaming sites far behind. Billions of active users everyday spend hours watching videos on youtube. Youtube Live stream events can last up to 2–4 hours and is a perfect platform to host college events and lectures. Youtube broadcast videos allow you to interact with your audience directly through comments and can be shared on other platforms as well. All you need is a verified account on youtube with an enabled live streaming feature to go live. Same like Facebook, Youtube allows you to stream live via mobile or a laptop and an encoder. Youtube live allows you to stream events live even with a restricted location. If you want to webcast a business conference, you can simply send the invites to people you want to join the stream by simply keeping settings to private thereby keeping your exchange of information intact and secure with youtube live streaming solutions.
3. Twitch
Twitch is one of the most famous gaming video streaming platforms that allow you to stream gaming content. Games are loved all around the world as it keeps the audience engaged while boosting fun and excitement. Twitch is used across the world to watch or upload real-time sporting events. It is one of the most reliable and secure live streaming platforms for sports events that allows the audience to interact in real-time while commenting. As time progressed, the gaming app twitch that was only used to share the gaming video content, started inculcating to share other video content as well when they figured the other interest of their audiences. Twitch still holds a prominent position when we talk about live streaming gaming sites. It is the most dominant live video streaming market leader which has enormous live stream watched hours. Twitch has paced up its game by offering non-gaming categories in recent times. The popularity of Facebook live, Youtube & Instagram is unbeatable, but Twitch is no more only a live gaming platform as it allows you to stream other events as well apart from gaming.
4. Instagram Live
Instagram has evolved rapidly and is one of the most popular social media platforms in the current era. Instagram has made its name amidst the top social networks that offer live streaming solutions that help any brand or business to leverage.
With its brilliant features of highlighted stories and various filters, Instagram is the first choice among Gen-next. Instagram live webcasting solutions allow any brand to go live and reach millions of people around the world. Instagram has millions of active users that spend ample hours scrolling through the feeds. Brands have started opting for Instagram to make their presence felt in the strategic marketing dynamics. Whether it’s a new brand or an existing brand wanting to change its branding, Instagram is serving all giving the much-desired hike in no time. As soon as the brand starts its Live broadcast on Instagram, a push notification is sent to the followers of the page stating the brand is streaming live. Instagram Live webcasting solutions allow brands to engage its audiences by organizing quizzes, polls, and interacting directly with the audience between the ongoing events through real-time commenting. Flash sales and giveaways are the counterparts that help any brand to leverage and opt for Instagram live webcasting solutions. Once you publish your live webcast on Instagram it stays in the stories for 24 hours post the live webcast, allowing the audience to catch the glimpse of the missed webcast. One can use Instagram filters while live broadcasting on Instagram if your brand demands. Broadcasters can even opt to turn off the comments during a live broadcast on Instagram if it’s causing any distraction. Instagram live webcasting solutions allow you to stream live for a good 60 minutes. If a brand or business targets gen zee, Instagram is the best social media platform to leverage within no time thereby boosting its presence around the globe. The event broadcaster can pin the most loved comments at the top and answer the most valuable questions during the live webcast on Instagram which helps in gaining audience trust.
5. YouNow
Facebook is a popular choice to stream events when the target audience of a brand is adults whereas Instagram is a major hit among teens or Gen Z. But, what to do if a brand targets both the segments of the society? Where to stream to reach the audience of all ages?
YouNow is a perfect fit for streaming events if the potential set of the target audience is both the teens and the adults?
YouNow is a platform that is used to share live video content in social networks to engage audiences? It allows users to get engaged with live video content. Even though You Now has its set of certain restrictions, it has established itself as a platform where several talented content creators showcase their talent and reach its audiences. If you are opting YouNow as a streaming platform for your event as it suits the needs of your business, make it a point to optimize it to use on smartphones as well apart from desktop settings. YouNow is a free live video streaming platform that has a set of younger audiences who have a good social network?
6. Periscope Live
From where does live streaming come into play? Which app introduced live streaming? The answer is Periscope. It is the first social media platform that has introduced live broadcast on periscope way back in 2014. As live streaming started holding its grip with each passing year, other social media platforms walked on the same gateway and started offering live streaming solutions that helped enormous brands and businesses to leverage. The pioneer of live streaming solutions can’t be missed on the list of top 7 free live video streaming platforms.
Everyone is well aware of the fact that periscope is well integrated with twitter. Periscope was purchased by twitter in 2015. Live stream on periscope live can be accessed by twitter followers of the brand or business page as well. Live broadcasts on periscope became immensely popular and became a powerful tool for marketing in no time. A large number of event organizers opt for Periscope to webcast live events. Live broadcast on periscope has become a mobile-friendly option used by event organizers daily. Periscope Live webcasting service providers offer various opportunities to offer delightful experiences to audiences around the world. Once you go Live on Periscope Live, you can interact with your audience directly via real-time commenting. As soon as a brand live stream on Periscope Live notification is sent to twitter followers as well thereby expanding brand reach with a more niche audience base. A map feature on Periscope Live allows the audience to access the videos that are being webcast in other regions. Periscope live has been the first priority of many business hubs and niche brands even today as it allows to expand the reach and boost presence around the globe.
7. LinkedIn Live
LinkedIn is a professional network that has millions of active users around the globe that seek opportunities to grow their career and build a professional network. LinkedIn is the latest social network that joined the live streaming bandwagon in 2019 and started offering live video streaming services, LinkedIn live to its members and partners. LinkedIn live can be used for live streaming of B2B events and corporate events. LinkedIn has opened opportunities by offering professional live streaming services for professional reasons.
Final word
Live video content is trending, and every brand or business is opting for live streaming to expand its reach and grow exponentially well. Selecting the best live video streaming platform entirely depends on your business needs and potential audience base. Live streaming service providers can help you to stream live on multiple platforms at a time thereby expanding your reach and making your presence felt on social networks. Choose the right live video streaming platform for your next event to keep your audience engaged.
